Global Marketplace: Support for International Expansion
Challenge
Statistics show that over 72% of consumers are more likely to buy from a website if it’s in their native language, and 42% of European Union consumers avoid purchasing products or services presented in a foreign language, even if they are fluent in that language.
Lingvanex team was approached by the team of a retail search engine platform*, a global leader, serving customers in over 150 countries worldwide. To improve customer service and increase the purchase conversion rate, the platform sought to translate product descriptions into many local languages.
With millions of items and users, and new items constantly being added or edited, the platform required a vast volume of translations daily. Cloud translation services were not an option due to the prohibitive costs associated with such a high volume of translations.
*The company's name is not disclosed in compliance with confidentiality agreements.
Solution
Product: On-Premise Machine Translation Software
To address this challenge, the platform chose Lingvanex’s on-premise MT software, which allows for the translation of unlimited volumes of web pages at a fixed price into more than a hundred languages.
To ensure the quality and speed of translation, Lingvanex provided a one-month free trial, allowing the client to complete all necessary tests before integration.
After successful testing, the on-premise software was deployed on the company's infrastructure, enabling the translation of millions of web pages per day without cost concerns.
Results
Lingvanex’s on-premise software allows for the translation of unlimited web pages daily at a fixed price, unlike cloud services that charge based on usage.
This solution enabled the platform to localize marketplace item descriptions into 100+ languages, significantly increasing the purchase conversion rate in local markets.
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